10 Cool Betfair Tools
10 Of The Most Interesting And Innovative Betfair Tools
Unless you’ve been living under a stone for the last few years you’ll surely be aware of Betfair. They’re now the largest betting company in the world and their meteroic rise to fame has been nothing short of spectacular. If anyone had come to me 5 or 6 years ago and told me that a brand new company, with a start-up budget that wouldn’t have covered Ladbrokes’ staff lunch bill, would soar past the large bookmakers in terms of trade, I’d have told them they were crazy. But that’s exactly what happened.
Right from the very start Betfair was an innovative idea. They had a great team behind them and fairly quickly they bought out the only competitor in their field at the time, Flutter.com, so this left the way clear for them to carve their own unique niche in the marketplace. Their innovations didn’t stop there, because they’ve continued to roll out revolutionary new products and services - such as their own advanced poker client and zero edge casino - on a regular basis ever since.
One of the key reasons Betfair have succeeded where others have failed is that right from day one they’ve made it their purpose to provide freedom to the punter. I don’t just mean freedom in the odds you choose to back or lay at, but freedom in the way you bet. For centuries we were forced to bet on bookmakers terms, who were happy to fleece the public for every penny they could take, but Betfair changed everything by creating tools to help their customers WIN!
Here are a few of the inhouse tools Betfair have created to make the job easier for you:
This is an add-on application for the Firefox web browser that allows you to add notes to runners as you’re monitoring the markets and your notes are then shown every time the runner is entered in future. It’s quite cool and very useful for keeping track of runners you want to watch for.
The name of this tool doesn’t really do it justice, because it’s much more than a simple tracking worksheet. If you know a bit about Excel you can use it to create your own sophisticated trading application that functions in a similar way to many commercial betting bots.
3 – Betfair Direct
This is a free desktop application that offers quick access to the betting markets, customizable shortcuts and betting with fewer clicks. Personally I prefer to use commercial products like Bet Angel Pro for my betting, but this is quite a neat tool if you don’t currently have that.
If you bet on soccer matches this excellent software will give you an insight into the true odds you should be backing or laying at based on the historical data of the participating teams. It uses the latest Machine Learning techniques with Neural Nets to come up with accurate predictions.
This is my all-time favourite, but the problem is that it’s only for Australian customers. What they’ve done here is combine the Betfair markets with live odds from the AU TAB system and then they’ve included a fantastic Timeform-style form guide. Roll on the UK version!
You can keep up-to-date on the latest developments in the Betfair Labs section of their website and I’d recommend checking in from time to time, because there’s some good stuff in there that can make your betting experience a whole lot easier and (hopefully) more profitable.
The Betfair Developers Program
Something else Betfair have done that truly sets them apart from every other betting company in the world is start their own “Developers Program” where they actively encourage developers to build applications that interact with the Betfair website. This enables users to bet in ways that were never possible before and I can honestly say that it’s changed the way I bet for good.
Here are some of the most popular (and profitable) innovations they’ve released:
6 - Grey Horse Bot
This is THE software I simply can’t do without nowadays. It’s a fully automatic betting bot that comes packed with features for profitable betting on auto-pilot. You can set it up in the morning, leave it to run all day and check back later to see how much you’ve earned. It’s excellent!
VHF is a sophisticated software application that monitors the betting markets on Betfair and compares this with the odds on offer with the bookmakers to highlight when there are profitable discrepancies to be had. I’ve used this software since it was first released and I’ll tell you that I regularly make upwards of £100 a day with it, so this is another I’d highly recommend.
8 - Bet Angel Pro / Bet Trader
If you aspire to be a professional betting exchange trader I’d look no further than the applications above. The reason I’ve placed these together is because many people prefer one and many the other, but as you can download and try each of them for FREE I thought I’d let you decide.
9 - Bet-IE
Bet-IE is a horse racing dutching application with a big difference. Not only does this outstanding software enable you to calculate the stakes for your dutch bets and submit them with ease, but it also comes with a VERY cool live indicator that tells you exactly which horses you should bet on and when you should bet. Following this information alone is extremely profitable!
10 - Soccer Mystic
Imagine looking at a soccer match and knowing exactly what will happen to the odds, how they will move and where to place your trades before the match has started, or even in-play. This new software from the team at Bet Angel Pro enables you to model every soccer match with pinpoint accuracy and then structure your bets to force maximum profits out of the market.
Of course, this is only a small selection of the betting software that’s available to you nowadays, but what I’ve listed here are tools that I’ve used personally and they should give you a good idea of the diverse range of (largely automated) tasks you can now perform with the betting tools and software that have been created since the inception of Betfair’s developer program.
If this is a sign of the times ahead, I can’t wait to see what comes next 
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